Tuesday, June 8, 2010
Hiatus - It's That Time of the Year Again
You guys know the drill. Uni exams mean I'm once again ball-and-chained to my desk studying furiously. This means that Infinite Posiblogities gets very boring for a few weeks. Exams end on the 21st for me, so I wouldn't expect anything before then (unless I decide to procrastinate, in which case I'm a very naughty boy and I advise all female and effeminate male fans to spank me). In the meantime you can troll through the archives for "classic" posts, catch up with your "books to read" pile or attempt to mend the broken relationships you've been ignoring whilst under my hypnotic trance. Have fun and stay safe.
Sunday, June 6, 2010
Bamercise: Clean and Get Lean
Every so often I come up with a post idea that ends up being quite challenging and daunting to write. This is usually because my poor little head is swimming with a multitude of things that just can't wait to be said, pushing and shoving to get ahead in the queue. Bamercise is one of those things. Bamercise raises many questions in my mind and I think the biggest one of all is "How?" Some people might be wondering "why?" but when you've watched it it's clear that it's a clever marketing/advertising tool. But before I delve too deeply into the questions I suppose I had better enlighten first.
So Bamercise is a creation by the folk who make Easy Off Bam (you know the cleaning product?) and supposedly works off the idea that their cleaning products are so effective that you "no longer get the workout you used to get from cleaning." So instead of releasing a slightly shittier product the good people at Easy Off Bam thought that the only responsible thing to do would be to make their own aerobics exercise regiment based around cleaning. So now us commoners can join Bambi and her team of Bamtastic followers for some Kitchen Cardio, Bathroom Blitz or Total Toilet Training.
There are many funny things about Bamercise and most of them are the people. Bambi herself is pretty much a beaming set of perfectly aligned, blindingly white teeth resting atop an athletic body, bouncing around, keen as mustard to scrub those toilets. But the hilarious characters don't stop there. Even though nobody else utters a word the other participants in Bamercise are hilarious and fun to watch. There's the gangly bald guy who can't keep his balance. There's the gay guy in the pink tank top and fab shorts.There's the blonde one who I completely forgot about until I looked at the box. There's the grumpy old one. There's the short one who looks about 14 and then there's the more shapely one whose body jiggles about unashamedly like that party hard aunty we all have. I guarantee you that every single one of these people will make you laugh out loud at least once (most of them many times).
Now back to my original question of "how?" More specifically, how did the marketing department of a company that maufactures cleaning products come up with the idea to make a themed exercise DVD? Don't get me wrong, I think it's brilliant in both its concept and execution. I mean it's the kind of thing people will watch, laught at and tell everyone about. It's really clever advertising if you think about it. But how on Earth did they come up with it? Getting from regular ads to a workout video seems a little like playing connect the dots in your mind and having the numbers 4 to 12 missing.
So here we are at the conclusion of this little post and I find myself thinking back to what I said earlier. Bamercise has been a challenging topic. I feel like I haven't said enough, like I haven't done the material justice. I've only just now realised that I didn't even mention the humorous use of cleaning products in the exercises as well as how apparently they couldn't afford to give a bottle of BAM to every person because there's one guy who's left out. What else have I forgotten? Oh fuck, I forgot about the hilariously repeditive song that plays in the menu. So before I go I'd just like to ask, does anyone else think it's a little bit sad that I feel unworthy to blog about a camp aerobics DVD?
So Bamercise is a creation by the folk who make Easy Off Bam (you know the cleaning product?) and supposedly works off the idea that their cleaning products are so effective that you "no longer get the workout you used to get from cleaning." So instead of releasing a slightly shittier product the good people at Easy Off Bam thought that the only responsible thing to do would be to make their own aerobics exercise regiment based around cleaning. So now us commoners can join Bambi and her team of Bamtastic followers for some Kitchen Cardio, Bathroom Blitz or Total Toilet Training.
There are many funny things about Bamercise and most of them are the people. Bambi herself is pretty much a beaming set of perfectly aligned, blindingly white teeth resting atop an athletic body, bouncing around, keen as mustard to scrub those toilets. But the hilarious characters don't stop there. Even though nobody else utters a word the other participants in Bamercise are hilarious and fun to watch. There's the gangly bald guy who can't keep his balance. There's the gay guy in the pink tank top and fab shorts.There's the blonde one who I completely forgot about until I looked at the box. There's the grumpy old one. There's the short one who looks about 14 and then there's the more shapely one whose body jiggles about unashamedly like that party hard aunty we all have. I guarantee you that every single one of these people will make you laugh out loud at least once (most of them many times).
Now back to my original question of "how?" More specifically, how did the marketing department of a company that maufactures cleaning products come up with the idea to make a themed exercise DVD? Don't get me wrong, I think it's brilliant in both its concept and execution. I mean it's the kind of thing people will watch, laught at and tell everyone about. It's really clever advertising if you think about it. But how on Earth did they come up with it? Getting from regular ads to a workout video seems a little like playing connect the dots in your mind and having the numbers 4 to 12 missing.
So here we are at the conclusion of this little post and I find myself thinking back to what I said earlier. Bamercise has been a challenging topic. I feel like I haven't said enough, like I haven't done the material justice. I've only just now realised that I didn't even mention the humorous use of cleaning products in the exercises as well as how apparently they couldn't afford to give a bottle of BAM to every person because there's one guy who's left out. What else have I forgotten? Oh fuck, I forgot about the hilariously repeditive song that plays in the menu. So before I go I'd just like to ask, does anyone else think it's a little bit sad that I feel unworthy to blog about a camp aerobics DVD?
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